If The Advertising Sales Model Of Commercial Radio Is Dead, Will Google Fill The Gap By Auctioning Airtime? por Grant Goddard

Titulo del libro : If The Advertising Sales Model Of Commercial Radio Is Dead, Will Google Fill The Gap By Auctioning Airtime?
Autor : Grant Goddard
If The Advertising Sales Model Of Commercial Radio Is Dead, Will Google Fill The Gap By Auctioning Airtime? por Grant Goddard

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Grant Goddard con If The Advertising Sales Model Of Commercial Radio Is Dead, Will Google Fill The Gap By Auctioning Airtime?

Commentary on the potential for Google to fill the gap in the market for a new auction advertising model for the radio broadcast industry to replace traditional 'spot' advertisements.[First published by Grant Goddard: Radio Blog as 'Google Not Expanding Into European Radio Ad Sales (For Now)', 29 November 2008.]

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